Job Description
Primary Responsibilities
· Setup and scale performance Paid Search campaigns on search engines such as Google, Yahoo!, Bing etc. and maximize ROI of these campaigns.
· Partner across finance, technology, and creative teams to plan, test, optimize, and grow Paid Search campaigns.
· Innovate and implement test and learn strategies throughout the funnel. Monitor the effectiveness of campaigns and implement ongoing improvements
· Stay abreast of new tools, trends, and best practices in Paid Search and evangelize them throughout Amazon.
· Work with Amazon Paid Search teams across the world to experiment and share success stories from other Amazon properties