Job Description

ixigo is looking for a Manager - SEO with extensive experience in Search Engine Optimization, App Store Optimization, Content Strategy & Generative Engine Optimization. This person would be responsible for the creation and optimization of the organic traffic acquisition strategy for ixigo.

Key Responsibilities:

  • Designing and executing the strategy for SEO, ASO & GEO while working in close cooperation with Tech and Content Team. This would typically entail:

    • A. On-page Optimization

      • Site Structure Analysis, Competition Analysis, Keyword Research

      • Keyword Finalization, Keyword Density Analysis, and Placement

      • Existing Web Content Optimization, HTML Validation

      • Creation of XML Site map, Keyword Difficulty

      • Content Development Check, Brief Keyword Competition Review

      • Tags, Anchor Text

    • B. Off-page Optimization

      • Directory Submission, Article Submission, Press Release Submission

      • Link building, Social Media Optimization

    • C. App Store Optimization

      • Store Listing Experiments to increase conversion & Installs

      • Keyword Ranking in Play Store & App Store

    • D. Generative Engine Optimization

      • Increase Mentions & Traffic from ChatGPT, Gemini, Perplexity, etc.

  • Identifying new SEO clusters to drive traffic and create brand awareness for ixigo

  • Blogger outreach for guest blogging 

  • Managing in-house and outsourced teams and activities, tracking and monitoring their performance