Job Description

As the Content Marketer at Mindtickle, your ultimate goal will be to prove the value of your content efforts to meet our business goals.

You are the perfect fit for this job, if you’re a:

Voracious Researcher - You’re constantly consuming all kinds of information with a desire to push yourself to learn more.
Great Storyteller - You approach every piece of content you create as a narrative.
Prolific Writer - You LOVE to write, even when it’s not for work.
Believer in building relationships - You enjoy engaging in conversations/debates with people via email or in blog comments.

You will be responsible for:

Creating persona-driven content for different stages of the buying cycle to attract more relevant traffic and to expand our subscriber base.
Performing extensive market research on the industry and working closely with other teams to discern most relevant topics for website.
Creating awareness/excitement about our software and collecting leads by producing all types of content -- ebooks, blog posts, and case studies. The topics will primarily be related to sales productivity and enablement.
Briefing the designer to produce images/infographics that enrich our content pieces and get more engagement.
Community building and driving engagement for our brand through Twitter, Google+ and blog comments
Writing direct response copy for our landing pages to attract more leads into the marketing funnel
Monitoring and reacting to data and analytics
Nurturing prospects through weekly/monthly email newsletters
Initiating marketing strategies for content promotion to attract relevant traffic
Reaching out to industry influencers/experts for interviews