Staff Engineer, Salesforce Marketing Cloud (Data Cloud)

REQUIREMENTS:

• Total Experience 6+ years
• Strong hands-on implementation experience in Salesforce Marketing Cloud.
• Hands-on experience implementing Salesforce Data Cloud in 1–2 end-to-end projects.
• Strong expertise across Salesforce Marketing Cloud modules including Journey Builder, Automation Studio, Contact Builder, Content Builder, Email Studio, Mobile Studio, Web Studio, Advertising Studio, Reporting, Einstein, and APIs.
• Strong understanding of Salesforce Marketing Cloud architecture, best practices, and solution design principles.
• Experience designing scalable, enterprise-grade Salesforce Marketing Cloud and Data Cloud solutions.
• Strong experience integrating Salesforce Marketing Cloud with Salesforce CRM, Service Cloud, Salesforce Data Cloud, and third-party applications.
• Hands-on development experience with AMPscript, SQL, Server-Side JavaScript (SSJS), HTML, and CSS.
• Experience developing responsive email templates and dynamic, personalized email campaigns.
• Strong understanding of Marketing Cloud data models, Contact Builder, Data Extensions, Subscriber Management, and audience segmentation.
• Experience building customer journeys, automation workflows, triggered communications, and multi-channel campaigns.
• Experience creating technical architecture, implementation diagrams, and solution documentation.
• Strong knowledge of REST/SOAP APIs and integration patterns.
• Experience developing reports, dashboards, and campaign performance analytics in Salesforce Marketing Cloud.
• Strong troubleshooting, debugging, and problem-solving skills.
• Experience working in Agile development environments.
• Excellent verbal and written communication skills.
• Ability to communicate technical concepts effectively to business and non-technical stakeholders.
• Strong stakeholder management, collaboration, and leadership skills.
• Experience mentoring technical team members and guiding development best practices.

• Salesforce Certified Marketing Cloud Email Specialist.
• Salesforce Certified Marketing Cloud Administrator.
• Salesforce Certified Marketing Cloud Developer.
• Salesforce Certified Marketing Cloud Consultant.
• Salesforce Certified Data Cloud Consultant.
• Experience with Customer Data Platforms (CDPs), CRM integrations, and enterprise marketing automation strategies.

RESPONSIBILITIES:

• Act as the Subject Matter Expert (SME) for Salesforce Marketing Cloud and Salesforce Data Cloud.
• Lead the design, development, and implementation of Salesforce Marketing Cloud and Data Cloud solutions aligned with business requirements.
• Collaborate with Business Analysts, Solution Architects, and business stakeholders to define requirements and recommend scalable technical solutions.
• Translate business requirements into Salesforce Marketing Cloud technical designs and implementation plans.
• Design, develop, test, and deploy customer journeys, automation workflows, and multi-channel marketing campaigns.
• Configure and maintain Salesforce Marketing Cloud modules including Journey Builder, Automation Studio, Contact Builder, Content Builder, Email Studio, Mobile Studio, Web Studio, Advertising Studio, Reporting, Einstein, and APIs.
• Design and develop dynamic, responsive email templates following industry best practices for email rendering and mobile responsiveness.
• Develop personalization and automation using AMPscript, SQL, SSJS, HTML, and CSS.
• Implement and manage integrations between Salesforce Marketing Cloud, Salesforce CRM, Service Cloud, Salesforce Data Cloud, Customer Data Platforms (CDPs), and third-party systems.
• Create and maintain technical architecture diagrams, implementation documentation, and solution design artifacts.
• Develop reports, dashboards, and campaign performance analytics within Salesforce Marketing Cloud.
• Ensure adherence to Salesforce best practices, coding standards, security, governance, and performance optimization.
• Troubleshoot and resolve complex technical and functional issues related to Salesforce Marketing Cloud and Data Cloud.
• Balance priorities across multiple projects and client engagements while ensuring high-quality delivery.
• Participate in Agile ceremonies, code reviews, testing, deployment, and release activities.
• Mentor junior developers and provide technical leadership to project teams.
• Stay up to date with Salesforce Marketing Cloud and Data Cloud product enhancements and recommend continuous improvements to the organization's marketing technology landscape.