Senior Staff Consultant, Sales & Marketing

REQUIREMENTS:

• 8+ years of experience in Recruitment Marketing, Employer Branding, or Talent Attraction, preferably within the IT or technology industry.
• Strong hands-on experience in Recruitment Marketing with expertise in planning and executing multi-channel hiring campaigns.
• Good understanding of Employer Branding strategies and best practices to enhance talent attraction and candidate engagement.
• Excellent copywriting, storytelling, and content creation skills for recruitment marketing, employer branding, and internal communications.
• Experience managing employer branding initiatives across LinkedIn, Indeed, Glassdoor, Instagram, YouTube, social media platforms, job boards, and other talent attraction channels.
• Strong knowledge of social media strategy, audience engagement, content planning, campaign execution, and performance optimization.
• Experience analyzing recruitment marketing metrics, campaign performance, social media analytics, and engagement trends to drive continuous improvement.
• Proven ability to collaborate effectively with Talent Acquisition, HR, business leaders, and external partners to support strategic hiring initiatives.
• Experience coordinating employer branding events, university partnerships, career fairs, hackathons, webinars, networking events, and employee advocacy programs.
• Excellent project management, communication, stakeholder management, and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Creative, proactive, and innovative mindset with a passion for employer branding, digital communications, and talent attraction.

RESPONSIBILITIES:

• Lead recruitment marketing and communication initiatives for strategic hiring campaigns, with a strong focus on technology and niche hiring requirements.
• Develop and execute employer branding strategies to strengthen the organization's presence across digital and social media platforms.
• Create engaging content for recruitment campaigns, employee stories, social media, internal communications, career pages, and employer branding initiatives.
• Manage and enhance the company's employer brand presence across LinkedIn, Instagram, YouTube, Glassdoor, Indeed, and other relevant platforms.
• Plan, coordinate, and promote employer branding activities including career fairs, university partnerships, hackathons, networking events, webinars, and recruitment drives.
• Partner with Talent Acquisition teams and business stakeholders to design targeted hiring campaigns and improve candidate engagement throughout the recruitment lifecycle.
• Build compelling storytelling campaigns showcasing company culture, employee experiences, innovation, diversity, and career growth opportunities.
• Develop content aligned to each stage of the candidate journey, from awareness and engagement to application and hiring.
• Support employee advocacy and ambassador programs to amplify employer brand visibility and authenticity.
• Coordinate internal communication campaigns by creating employee-focused announcements, engagement initiatives, and culture-building content.
• Develop and maintain recruitment marketing and social media content calendars aligned with hiring priorities and organizational objectives.
• Monitor campaign performance, recruitment marketing metrics, audience engagement, and social media analytics, providing insights and recommendations to optimize future campaigns.
• Stay updated with emerging employer branding, recruitment marketing, and digital communication trends to continuously improve talent attraction strategies.