Job Description

Manage end-to-end innovation research studies (concept & product testing), deliver high quality insights and recommendations, and act as a trusted client partner while coaching junior team members and ensuring excellence in project delivery. 

Key Responsibilities 

Client Consulting & Relationship Management 

  • Serve as a trusted advisor by understanding client needs and delivering impactful insights. 

  • Lead daytoday client communication; manage queries and tricky conversations with minimal senior involvement. 

  • Present results with clear storytelling and actionable recommendations. 

  • Participate in client planning/briefing meetings; link client needs to BASES solutions. 

Project Management & Delivery 

  • Support proposal development and ensure designs meet specifications. 

  • Align with internal teams on on test design, questionnaires, and analytical plans. 

  • Execute and review questionnaires and study inputs. 

  • Being able to execute studies end to end when needed. 

  • Oversee project timelines and quality; communicate risks proactively. 

  • Analyse data, finalize reports, and ensure on-time, high-quality deliverables. 

Thought Leadership & Category Knowledge 

  • Build deep understanding of category dynamics, industry trends, and BASES tools. 

  • Provide early-stage consulting on innovation improvement and decision optimization. 

  • Contribute to internal and client-facing thought leadership. 

Team & People Development 

  • Coach and mentor junior analysts; review their work to strengthen analysis and storytelling. 

  • Role model professional behaviour and collaboration across teams. 

Required Skills & Competencies 

  • Strong analytical and problem-solving skills; ability to interpret forecasts. 

  • Excellent communication and presentation abilities with consultative storytelling. 

  • Solid project management, organization, and multitasking capability. 

  • Strong business acumen, client orientation, and comfort in digital/virtual work environments. 

Knowledge & Tools 

  • Marketing research methods, statistics, and experimental design. 

  • Familiarity with inmarket data and innovation metrics. 

  • Proficiency in MS PowerPoint, Excel, and Word. 

 

Education & Experience 

  • Bachelor’s degree required; postgraduate/MBA preferred. 

  • 4+ years of experience in marketing research, ideally with innovation testing (concept/product). 

  • Experience coaching junior team members and presenting to clients.