Job Description
About the role:
We're looking for a creative and strategic Brand Marketing Manager to champion our brand identity and bring it to life across every touchpoint. In this role, you'll be at the heart of shaping how the world perceives us - crafting compelling narratives, driving brand consistency, and building meaningful connections with our audience.
What You’ll Do:
Brand & Content Strategy
● Shape our voice and storytelling across social media, campaigns, blogs, emailers, and launch communication
● Develop creative concepts for product launches, milestone moments, cultural conversations, and community-first campaigns
● Build narratives that simplify health intelligence into engaging, relatable content
● Work closely with design and creative teams to ensure consistency across all consumer touchpoints
Product Marketing
● Lead messaging and positioning for new product launches and feature rollouts
● Translate technical and health-focused features into consumer-friendly narratives
● Create launch strategies, marketing briefs, GTM narratives, and campaign frameworks
● Collaborate with product, design, and leadership teams to align communication strategy
Community & Culture
● Build relationships with online communities, creators, and moderators across platforms like Reddit and Instagram
● Identify emerging conversations, trends, and audience sentiment relevant to us
● Develop campaigns that encourage participation, feedback, and community-led storytelling
● Ensure our brand shows up online in a way that feels thoughtful, credible, and human
CRM & Customer Experience
● Create customer communication journeys across onboarding, referrals, launches, waitlists, and retention
● Write premium yet human support and lifecycle communication
● Improve customer education through guides, FAQs, troubleshooting systems, and proactive communication
Partnerships & Collaborations
● Support creator campaigns, retail collaborations, and launch partnerships
● Work with external partners to ensure brand storytelling remains cohesive across channels and markets
What We’re Looking For
● 2+ years of experience in brand marketing from reputed college product marketing, social strategy, or content-led consumer brands
● Strong understanding of storytelling, internet culture, and consumer psychology
● Excellent writing and communication skills
● Ability to move between strategy and execution comfortably
● Experience working with creators, communities, and social-first campaigns
● Strong aesthetic and brand sensibility, especially within premium consumer products
● Comfortable working in fast-paced startup environments Bonus Points
● Experience in consumer tech, wellness, wearables, or lifestyle brands
● Familiarity with Reddit/community-led growth
● Experience working on product launches and GTM campaigns
● Strong instinct for culture, trends, and social storytelling formats
Why Join Us
● You’ll help shape how an emerging health technology brand is experienced globally — not just through marketing, but through culture, storytelling, and community.
● This role is ideal for someone who wants to build modern consumer brands that people genuinely connect with.